Anicca is story of creating dreams
Fig. Anicca's birthday
Anicca world: Authenticity, Fearlessness, Craftsmanship
Anicca was born not from a business plan—but from a feeling.
Since graduating, I’ve worked in the cosmetics industry—drawn by my pursuit of beauty. But over time, I began to question: Whose beauty are we celebrating? Why must it be so defined, so polished, so narrow?
So I started Anicca.
Not to chase trends. Not to please the mainstream. But to create something that feels… like you. Here, beauty is weird. It’s emotional. It’s bold. It’s quiet. It’s loud. It’s whatever you want it to be.
I drifted into dreams — my long-time refuge since high school, when I was first diagnosed with depression. In my dreams, I ran endlessly — chased by something unseen — but I also found escape, freedom, and fragments of a world that felt like mine.
Anicca is a dreamworld. A Wonderland. A surreal space built from all the things I couldn’t say out loud — the not-quite-real, the soft and strange. A place where press-on nails aren’t just accessories. They’re portals. To your alter ego. Your rebellion. Your gentleness. Each set is handcrafted with care and intention — not just for how it looks, but for what it might awaken in you.
Anicca’s first collection, Butterfly & Cocoon, was a protest. Against the people who said I couldn’t do this. That artists wouldn’t work with me. That I would give up when reality hit. I almost did. But I finished it anyway. And in the process, I found my truth — in every imperfect photo, in every anxious moment of creation.
Because beauty, like emotion, doesn’t lie.
Anicca is where I stopped running.
And where I hope you begin.
What I’ve created is more than a brand — it’s a world with a soul, a dream with a heartbeat.Anicca is my first offering to the world, and a quiet invitation for others to reconnect with themselves, to allow themselves, to become themselves.
Be anyone, be you.
- Founder and dreamer, Qi Cao